Tag: Social Media Activities

73% of Millennials in the US indicated that they have used Facebook in the past month, while almost half of Gen Z (49%) say the same. Also, Gen Z use Snapchat and Instagram in equal numbers to Facebook with rates of 48% & 46%, compared to less than a third of Millennials (28% & 32% …

“Gen Z” is the generation that includes teens who are aged <19 years old. They are much more likely to spend their time online using mobile devices more than any other device in contrast with Millennials. This mobile-first mindset affected their other media behaviors. They spend longer than Millennials on music streaming and watching TV. …

Not surprisingly that the better the photo is, the more it drives engagement on social media especially on Instagram. So, it’s essential for any businesses/brands to use attractive and creative images. During August and October 2017, McDonald’s led all other brands in terms of the average number of unique images that McDonald’s appear with on …

People download apps every day, but the truth is that many of them are abandoned and some of them are used more than other apps. In terms of the most used apps in the USA, Facebook app dominates all apps especially among smartphone users who aged more than 24 years old. Facebook Messenger and Google search …

Year after year, millions of Africans are coming online for the first time and the region continues to rise in importance within the digital world. And in terms of their attitude towards social media, African users use fewer platforms for longer and in a more active/engaged way compared to other users around the whole world. …

Internet users in the Arab nations are avid social media users. Among platform users, over 8 in 10 use YouTube as their main source of getting and sharing entertainment content. This is followed by Instagram with a rate of 72%, Facebook (70%) and then Snapchat (69%). Although Twitter is lagged behind all social media platforms …

Among only the internet users in the Middle East (the 6 countries surveyed), WhatsApp, Facebook and YouTube are considered as their most preferred social media platforms with rates of 75%, 71% and 59% respectively although Facebook penetration declined by 11% since 2015. These are followed by Instagram and Snapchat which increased significantly to score 42% and …

There is a rate of 66% of all nationals in the Middle East are getting news and information on social media every day according to a survey conducted by Northwestern University in Qatar. Generally, Twitter is used more than any other platform to get and share news in the Middle East – the 6 countries surveyed -, …