Today billions of people use social media platforms, and as these numbers continue to rise, companies increasingly rely on social channels to effectively reach their audiences, video is useful for more than entertainment, too. Video on landing pages is capable of increasing conversion rates, and the mere mention of the word “video” in an email …
There’s no doubt social media marketing is working for businesses of all types, But still, a lot of brands feel that determining the true ROI of a social media campaign is not easy as it seems to be, and that has led them to shed social media marketing altogether. However, the fact of the matter …
The use of social media platforms has become widespread over recent years for many, the use of these social media platforms has become a daily routine. Particularly for younger generations, social media has become an integral part of their social life. For others maybe these platforms don’t seem to be so interesting or they might …
Social media comprises communication websites that facilitate relationship forming between users from diverse backgrounds, resulting in a rich social structure. User-generated content encourages inquiry and decision-making. Nearly all Australian internet users are using social media at least once per day. Social media is an important part of people’s everyday lives, and people regularly access a …
Generation-x are likely to be logging on to social media for goal-oriented activities, beyond just casual browsing. Generation-x are now spending an average of almost 2 hours a day on social media. It shouldn’t be hard to find them online, and once engaged, they can be a quick win for digital marketers who position themselves well …
Generation X are now spending an average of almost 2 hours a day on social media. It shouldn’t be hard to find them online, and once engaged, they can be a quick win for digital marketers who position themselves well to target this specific generation. In terms of the most used social platforms by generation X, …
Renting and buying are two different scenarios, with different target audiences and even different platforms, every objective or goal of realtors changes the way they utilize social media. Online users are relied on Instagram to rent apartments than those who selling or buying units is their objective. 53.52% of surveyed online users in the MENA region …
The major mobile messaging apps and social media platforms are innovating with emojis to expand app and messaging functionality, differentiate themselves and develop user loyalty. Take a glance at the most used emojis on Twitter: Joy emojis is ranked as the most used emojis by Twitter users with a rate of 31%, while disgust emojis is ranked as …