It can be overwhelming to maintain track of all of your brand’s social media profiles because trends and attitudes change quickly on social media. It can even feel like setting up a tent in a cyclone when things get heated up. Therefore, brands must periodically pause and take a snapshot of their social environment to …
Social media content is highly important, meanwhile, everyone has a favorite social media platform, and every marketer out there fights to get the best results on Facebook, Twitter, and Instagram. However, typically, social media marketers succeed on one platform more than the others. But, what if in 2020 you have the chance to raise your …
Instagram is a force to be reckoned with. Since it debuted back in 2010, the platform has steadily grown into one of the biggest social networks ever. It reached 1 billion active monthly users in 2018, becoming more popular than social media giants such as Twitter and LinkedIn. The platform owes its speedy expansion to …
Social media marketing is one of the most effective ways to connect with the targeted audience, businesses and brands can use these platforms to offer effective touchpoints for users at all stages of the digital sales funnel. Many social media accounts of businesses and brands lack any semblance of a strategy, which is a critical …
The Internet has become a great leveler of playing fields by bringing down the costs of connecting people to near zero. One of the most popular topics in social media marketing is how to get more followers, and not just any followers just real followers with no bots. Brands want to grow their followers authentically …
Online mothers are spending almost an hour online every day. Smartphones are also the most important internet device used by them. Here are an overview highlights of the digital life of moms: 94% of mothers own a smartphone, while 86% of them own PC/Laptop, and 51% of them own Tablet. Mothers are prolific multi-networkers with an average number …
Unlike Millennials, Gen Zers are ambitious, engaged and feel like they can change the world. Their use of social media is also differentiating than other generations. As a marketer targeted this generation, you’re in a bad need to know what gets them excited, and can often act as a manifestation of their hope and dreams. …
67% of Americans get at least some of their news on social media. Here are some of their demographics according to each social media platform: Females are more likely to depend on Facebook, Snapchat and Instagram to get news than males. Males depend more on LinkedIn, YouTube and Twitter respectively for the same purpose. The younger generation …