Tag: Social Media

Finn Partners is a global, full-service marketing and communications agency known for its innovative approach to public relations, brand strategy, and digital marketing. With a strong presence in the UK, the agency specializes in creating tailored solutions across sectors including technology, healthcare, travel, and consumer goods. The agency emphasizes a collaborative culture, blending data-driven insights …

Social Media Moves Fast and Content is Constant Social media is evolving at a breakneck pace, with 38% of consumers planning to engage on even more networks in 2024, as noted in a Q4 2023 Sprout Pulse Survey. Whether generated by social teams, influencers, users, or AI, each post—and the choice of what not to …

Team Structure Are businesses allocating sufficient personnel to their content marketing efforts? When we surveyed B2B marketers about how content marketing tasks are handled within their companies, the majority (76%) reported having a dedicated content marketing team or individual in place. Additionally, larger organizations were more likely to have such dedicated resources. However, most of …

Social media marketers are already at max capacity “I can’t keep up with it all—research, planning, content creation, analytics, and more. I’m burnt out,” shared one social media manager. These words likely resonate with many in the industry. Full-time social marketers report spending an average of 40 hours a week solely on social media management …

Introduction How can brand marketers navigate the social media landscape in 2025? It’s definitely a challenge. With multiple platforms, ever-changing algorithms, and evolving consumer behavior, social media professionals must be versatile—part analysts, trend forecasters, data engineers, and even, to some extent, mind readers. (We can’t confirm the last two, but it’s likely part of the …

What Influencers Say… Influencers prefer working with brands that share their values and offer clear budgets and payment structures. Moreover, 93% of influencers agree that the quality of a brand’s existing social content affects their decision to partner. In other words, influencer collaborations aren’t a fix for teams that underinvest in their organic content strategies. …

Introduction The more things change, the more consumers engage Consumers’ appetite for content remains insatiable, even as the social media landscape grows increasingly complex. By the end of 2023, 38% of social media users are expected to increase their platform usage in 2024— and all indications show that this prediction is right on target. Compared …

Introduction For over a decade, the founders of DivvyHQ have been guiding some of the world’s top marketers in planning and producing impactful content. Through this journey, we’ve seen firsthand the significant time, effort, and strategic thinking needed to launch a successful content initiative. In today’s crowded digital landscape, having a clear and well-defined strategy …