Tag: Social Marketers

We all know the power of social media and what it can do. Using social media for your own benefit is an art, we need to find a smart way to use it. Social media monitoring will help you. Therefore, this guide looks at practical steps in order to increase your return on investment in …

It’s the time to keep your eyes and ears all open! Rival IQ has released its Social Media Benchmarks Report of 2020… During this new phase of marketing; “competitive analysis”, Every marketer should be keen on knowing his competitors in order to understand their strengths and weak points in relation to his business which helps …

The holidays, an amazing season in all aspects of life. For shoppers, the holidays are all about getting those special gifts for loved ones. Which in turn means marketers must have the right insights and employ the right tools in order to make this possible.  The perfect gift may seem magical, but in hindsight there’s …

Social media marketing is one of the most effective ways to connect with the targeted audience, businesses and brands can use these platforms to offer effective touchpoints for users at all stages of the digital sales funnel. Many social media accounts of businesses and brands lack any semblance of a strategy, which is a critical …

Snapchat’s new Instant Create tool is now available. The tool enables advertisers to create vertical video ads on Snapchat more quickly and easily. Advertising on Snapchat usually comes with a lot of pressure. The platform’s users are not highly welcoming of ads. And when they must view them, they expect to see high-quality content. “Just …

Pinterest introduces new mobile ad tools “Pinterest Ads on the Go” that allows brands to create and manage their ad campaigns more easily, and help drive awareness and performance for the marketers on the platform. using mobile phones. Pinterest explains the motives behind “Pinterest Ads on the Go”: “In the last year, we’ve added a …

Social ROI isn’t just about assigning dollars to social media, it’s about answering the next order questions. How marketers connect social engagement to site traffic, conversion, customer lifetime value, and loyalty? Measuring activity metrics like reach, engagement, and share of voice is widely accepted in social marketing today. It’s a solid starting point to quantify …

Social media use is booming and has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. In Australia, 88% of Australian intern users have a social media profile. 62% of them use social media sites daily with 34% checking in more than five times a day. Be in the know …