Indicators
96% of Gen Zers Own Smartphones, Q2 2017 | Globalwebindex
Gen Zers are the first generation to have never spent a single day without the internet, cell phone or computer. It’s a fact that smartphones are central to Gen Zers’ online lives. A vast majority of Gen Zers owns smartphone device (96%), followed by pc/laptop, tablet, and smart TV with rates of 96%, 75%, 30% & 24% respectively. …
Indicators
43% of US Gen Z Shoppers Use Their Phones While Shopping for Taking Photos of Products | Euclid
US Gen Z shoppers use their phones while shopping for general uses like phone calls, texting, email, apps, more than 53% of all shoppers. Also, Gen Z shoppers use their phones while shopping to compare prices online but they look less like to do that than other groups, by a rate of 43% versus 49% of …
Indicators
Personal Computers & Smartphones Are the Most Devices Owned by US Households, 2017 | ESA
US households own a variety of devices not only one device. Personal computers, smartphones, and wireless devices ranked the top with rates 97%, 81% and 61% respectively. 48% own dedicated game console devices and only 11% of US households own a Virtual Reality (VR) devices.
Indicators
Smartphone Is the Main Device Used for News in Latin America, 2017 | Reuters Institute
The smartphone is considered as the most used device for news in the 4 countries analyzed in Latin Americ. The highest percentages were in Chile (74%), Mexico (70%), and Brazil (65%). While in the selected countries in Asia, TV is the main device for news, especially in South Korea with a rate of 46%. Online news …
Indicators
50% of US Smartphone Users Prefer Online Shopping Because of Hating to Wait in line, 2017 | Euclid
US smartphone users prefer online shopping than physical stores (in-store) because they dislike waiting in line (50%), dislike moving to the stores (34%), and online shopping allows them to check a lot of choices than in a store.
Researches
Real Estate in a Digital Age, 2017 | NAR
The world changes in the blink of an eye. In the past, newspaper ads were the main source for home buyers to find a home but now buyers have online listings and apps that let them search by location and neighborhoods. Read the top line findings to gain knowledge about real estate in a digital …
Researches
Digital News Report 2017 | Reuters Institute
Above half of social media users (54%) in the US follow politicians which equate to around a third of the entire US online population. In most countries, online news and television news are the most frequently accessed, while readership of printed newspapers has declined significantly. The biggest change occurred nowadays is the growth of news …
Researches
Evolution of Retail: 2017 Gen Z Shopper Report | Euclid Analytics
In the existing time, closing a store should impact the brand awareness in its surrounding area. The majority of shoppers would choose to shop at another brand if there was no physical store near them. It is important to set up a strong relationship with customers in areas surrounding the closed store, to redirect them to shop …