The majority of US moms are age 35 and older with a rate of 66% and two-thirds of them are employed. US moms live in the mobile space. They are heavy media consumer and adopt new media or technology. Figure out the top line findings of how US moms use media and technology in 2017: …
Online mothers are spending almost an hour online every day. Smartphones are also the most important internet device used by them. Here are an overview highlights of the digital life of moms: 94% of mothers own a smartphone, while 86% of them own PC/Laptop, and 51% of them own Tablet. Mothers are prolific multi-networkers with an average number …
What does Valentine’s Day bring to mind? Sweet messages, red roses, dark chocolate, and a wallet with a few dollars in it… But it’s a core goal for marketers to create a marketing strategy for this day, to achieve a targeted success & a connection between brand and consumer. Discover how to sweeten your sales …
Although internet penetration in Lebanon rose dramatically from 58% in 2013 to 91% in 2017, unique browsers and the daily average of unique browsers decreased by 2.65% & 1.08% respectively than the previous year. Find out more about internet consumption in Lebanon during August 2017: Mobile unique browsers and page views increased slightly by 0.36% …
In 2016, there were 2.3 billion smartphone users globally which equal 31% of the total population. At the end of 2016, 2.8 billion smartphones were in use in addition to 260 million tablets. Samsung is the leading smartphone manufacturer with 859 million of all smartphones in use globally with a rate of 31%. Apple ranked …
Almost all new generations are “netizen”; depending mainly on the internet in all their lives aspects. Smartphones are the key device for accessing the internet. Roughly 9 in 10 of internet users around the whole world – who aged 16-20 years old and called as “Gen Z” – own a smartphone. Most of them are …
There is an increase in monthly online customers – from 23% in 2013 to 29% in 2016. It seems that 2017 seeing game-changing developments not only in the sector but also with the industry players coming into the Middle Eastern retail market which is a ripe market full of opportunities. Take a deep look at …
Smartphone dominates the usage of other popular devices – such as computers/laptops and tablets – with a rate of 55%. That led to an increase in the use of mobile apps. 28% of mobile users in the US use mobile apps for banking, while 25% use them for travel. On the other side, social media is …