Tag: Smartphones

46% of internet users – among 24,219 brand followers adults aged 16-64 in 35 countries there were – follow brands on social media, the majority of these users are using smartphones (95%), PC & laptop (87%), while minorities are using tablet (47%) and smart TV (40%).

The distribution of video content in the MENA region has been dominated by satellite TV operators to date. However, there is a noticeable opportunity for the premium content generally and in specific for the over-the-top content (OTT), produced by OSN and MBC for example via the Shahid brand. In order to maximize the opportunity of the …

Across all generations in the US (Generation Z, Millennials, Generation X, and Baby Boomers), there are different preferences among media device users. Marketers should be aware of the profile & behavior of different generations and the best ways to reach them. Take a look at the key insights written in this regard: Generation Z (ages …

Technology has improved life for many Americans; about half of American’s adults said they can’t imagine life without their smartphones. At the same time, plentiful studies have described the consequences of technology use, including negative impacts on physical and mental health. The American Psychological Association’s Stress in America survey has examined how stress affects American …

It’s no secret that in 2017 retailers are facing an increasingly challenging marketplace, it’s one of the most competitive environments in decades with the continuing shift in customer preferences towards online shopping, an unforgiving global marketplace that demands unprecedented technological sophistication some retailers are being confronted with threats to their very existence, new kinds of …

In the MENA region, mobile penetration totaled 59% in 2016, and it’s expected to hit 62% by 2020. Smartphone adoption also totaled 46% in 2016 and it’s expected to reach 64% by 2020. On the other hand, the mobile ecosystem had contributed an estimated $ 200 billion that represented about 4.1% of the total MENA …

The majority of internet users surveyed (94%) have access to desktop or laptop, followed by a rate of 80% for smartphones. Tablets come at third place with a rate of 55%, and it is expected to be fewer than 165 million units, down by about 10% from the 182 million units sold in 2016.

To explore the best channel for your digital marketing strategy and ad spend, you should preview what today and tomorrow hold for TV & digital video, TV’s dominance over digital, despite the rise of digital video viewing on smartphones, computers, and tablets. The growing popularity of mobile devices is leading viewers to spend more time …