Indicators
Mobile Subscriptions Globally Reached 7.6 Billion in Q1 2017 | Ericsson
Globally, there is an increasing number of new mobile subscriptions were added in Q1 2017 and estimated with 107 million, reaching a total of 7.6 billion. APAC region – excluding China & India – grabs the highest rate of mobile subscriptions totaled 1,510 billion, followed by China (1,345B), India (1,170 billion) and Africa (985 million). …
Researches
The Gender Gap: How Men & Women Use Technology While Shopping, June 2017 | Euclid Analytics
Both women and men are buying and hope to get better deals depending on their – online – previous knowledge. Retailers also are effectively using the smartphone to provide in-store-only promotions to drive sales; as 90% of retail shoppers report using smartphones in stores. Read the below to recognize the shopping behavioral differences between women …
Indicators
RPGs Grab 61% of the Total Notifications Received by the Top 100 Games in US, 2017 | Iterable
Game of War, Mobile Strike, Candy Crush Saga, Clash Royale and Pokemon Go are the top 5 games among the top 100 freemium games in the United States. Role Playing Games (RPGs) such as “Game of War: Fire Age & War Dragons” hold the majority of the total number of push notifications received by all 100 games. 29% …
Indicators
Smartphone Is the Most Used Device Among American Teens, 2016 | Think With Google
Teens in US nowadays have more devices at their disposal than ever. The smartphone is the most used device among Americans aged 13- to 17-years-old. Laptop computer comes on the second level of preference with a rate of 69%, then gaming console, iPad and Tablet.
Indicators
Half of Apps Users in US Have Never Paid to Download an App, 2016 | Think With Google
In the US, there are 50% of apps users have paid to download an app. 45% of them pay for downloading an app if it contains the content they want. Another feature such as offering functionality unavailable on free alternatives & ad-free also good motivators to make people pay for downloading apps.
Indicators
Building App Preference Depends on Offering a Wide Range of Features, 2016 | Think With Google
For smartphone users in the US, there are some preferred features for smartphone apps. Having a wide range of features and personalization options such as storing preferences of users are the top key features for preferred smartphone apps with rates 66% & 62% respectively. People don’t prefer storing their credit card/billing information on their apps and …
Indicators
Smartphone Is the Most Used Device to Stream Online Video Content in MENA, 2016 | Ipsos
71% of internet users in Egypt, KSA, and UAE use smartphones to stream online video content, followed by desktops or laptops (57%), then tablets (23%). TV screen is increasingly used to watch streamed content either through a smart TV application or via a connected device to the TV.
Researches
GenZ: New Insights Into the Mobile-First Mindset of US Teens, August 2016 | Think With Google
In the past, getting a mobile phone is one of the most important life events for Gen Z, but today’s teens got their first phone when they are around 12 years. The below is an overview helping marketers better understand the digital behaviors of Gen Z (13- to 17-year-olds), and how they compare to older …