Tag: Smartphones

Innovations in digital marketing move at the speed of light. This makes keeping up with the latest developments a nightmare. The consumers’ use of voice services is on the rise and the proliferation of voice-activated technology is giving new life to audio-based ads, according to a recent study conducted by Adobe. The study uncovered new …

iOS and Android, the competition is real! So, what is this post all about? Comparing iOS to Android, surely! Let’s get started… iOS the iPhone Operating System is a system developed by Apple. The name iOS wasn’t officially applied to the software until 2008, when Apple released the iPhone software development kit (SDK), enabling any …

Today, businesses and advertisers have many available options for their digital marketing mix. Yet, few are having a moment quite like Instagram Video Ads. More than 2 million advertisers use Instagram to reach the social network’s 1 billion active users at a time. Moreover, statistics saw an 80% increase in time spent watching Instagram videos. …

Social media platforms have started to experience a new design layout for users –Dark Mode– such as Twitter, Facebook Messenger, Instagram, and WhatsApp. Recently, the dark mode for WhatsApp has arrived earlier this week which also served as a reminder that Facebook’s flagship app still does not have its dark mode option, despite countless elements …

The stakes are high for the 2019 holiday shopping season… How do consumers in North America shop during this outstanding shopping season? What is motivating them to make online purchases using mobile devices? Online shopping Vs. in-store shopping; who is the winner this holiday? keep reading and download the full study to find answers for …

Whether you’re unsure of the career path you want to go down, just starting out on a particular one or are long experienced and looking for a change in employment, building a career can be challenging and uncertain. There’s no doubt about it, though, that technology has made such transitions a whole lot easier. Implementing …

Online shopping is an effective easy solution for a busy customer in today’s world. In the past few decades, there had been a massive change in the customer’s shopping habits. Despite consumers’ continuation to buy from a physical store, the users or buyers feel very convenient for online shopping. Online shopping saves crucial time for …

Mobile advertising is a rapidly growing sector providing brands, agencies, and marketers the opportunity to connect with consumers beyond traditional and digital media directly on their mobile phones. When designing a mobile advertising campaign, there are multiple channels available to reach the consumer. Those include mobile web sites, mobile applications, mobile messaging and mobile video. …