Nowadays mobile devices have become the most important tool in people’s daily life for communication. Older generation mobile phones did not offer many capabilities to the user more than passive communications, smartphones then came into play and increasingly provided intelligent assistance to the user in their everyday activities. In addition to the mobile operating system …
The increasing number of smartphone users worldwide has led to a tremendous increase in the number of apps that consumers use on their phones. Consumers glued to their mobile devices thanks to the better, smarter handsets, faster connections and enjoyable feature and functions that apps may offer. In the same context, brands should be prepared for …
Online shoppers in Asia are more likely to be heavy mobile users. They and turning to marketplaces more than ever. Driving these behavioral shifts is a desire to find better prices and unique products with more choices, control and convenience. Find out the latest insight into online shoppers’ behaviors and preferences in Asia: An Overview …
Mobile has become an integral part of American consumers’ lives. According to a study conducted by Deloitte, three-quarters of those ages 25 to 34 in the US, and 72% of those ages 18 to 24 reported that they “definitely” or “probably” use their phone too much. Mobile commerce worldwide also is growing year-over-year because research …
Facebook app ranked the top of most used apps among smartphone users in the US. It’s also the essential app for an average of 37% of smartphone users, most of them (47%) aged 18-34 years old. In general, all Millennials smartphone users are more likely also to stuck with functional apps such as Gmail (34%), …
There are some activities that smartphone users in the US are doing more on their devices. “Adestra” conducted a study to tease out these activities. Data came to show that on an average base, all generations surveyed in the US are using their smartphones for texting; most of them are Baby Boomers – aged 56-67 …
The vast majority of all Gen Zers smartphone users in the US are using iOS and Android operating systems. They are almost equally with a rate of 42.3% for iOS and 41.3% for Android. Gen Zers females are much more preferable to iOS than Android – 46.2% iOS vs. 38.8% -, while Gen Zers males prefer the …
In 2016, there were 2.3 billion smartphone users globally which equal 31% of the total population. At the end of 2016, 2.8 billion smartphones were in use in addition to 260 million tablets. Samsung is the leading smartphone manufacturer with 859 million of all smartphones in use globally with a rate of 31%. Apple ranked …