Indicators
53% of Gen Z Smartphone Users in US Are Motivated by Free Guest Wi-Fi to Shop In-Store, 2017 | Euclid
US smartphone users are motivated to shop in a retail store by several reasons: 53% of Gen Z motivated by free guest Wi-Fi than 41% of Millennials. Conversely, 30% of Gen Z versus 40% of Millennials motivated by retail apps which allow them to order products online and pick them up in the store. Only …
Indicators
Smartphone Is the Main Device Used for News in Latin America, 2017 | Reuters Institute
The smartphone is considered as the most used device for news in the 4 countries analyzed in Latin Americ. The highest percentages were in Chile (74%), Mexico (70%), and Brazil (65%). While in the selected countries in Asia, TV is the main device for news, especially in South Korea with a rate of 46%. Online news …
Indicators
50% of US Smartphone Users Prefer Online Shopping Because of Hating to Wait in line, 2017 | Euclid
US smartphone users prefer online shopping than physical stores (in-store) because they dislike waiting in line (50%), dislike moving to the stores (34%), and online shopping allows them to check a lot of choices than in a store.
Indicators
67% of US Smartphone Users Like to See, Hold, and Try on Products Before Buying, 2017 | Euclid
US smartphone users like shopping in physical stores (in-store) more than shopping online because they like to see, hold, and try on products before buying (67%), enjoy browsing in stores (51%) and like getting products immediately without waiting for delivery (45%).
Indicators
More Than Half of US Shoppers Use Smartphones to Compare Prices, 2016 | Think With Google
Even when shoppers in the US tend to buy from physical stores they also use their smartphones for several purposes. 51% of them use smartphones to compare prices, 43% to browse or look for products, and 42% to look for discounts or offers.
Indicators
WhatsApp Leads the IP-Based Communications Market in India, 2016 | GSMA
Almost all of the Indian smartphone users surveyed use instant messaging on a daily basis. WhatsApp and Facebook Messenger top the messaging apps used in India with rates of 93% & 83% respectively. 74% of the respondents said they use Facebook Messenger for instant messaging or chat each week, while 69% use WhatsApp. In terms …
Indicators
Mobile Penetration in MENA Region Totaled 59% in 2016 | GSMA
In the MENA region, mobile penetration totaled 59% in 2016, and it’s expected to hit 62% by 2020. Smartphone adoption also totaled 46% in 2016 and it’s expected to reach 64% by 2020. On the other hand, the mobile ecosystem had contributed an estimated $ 200 billion that represented about 4.1% of the total MENA …
Indicators
Over Two-Thirds of Saudi Smartphone Users Are Online for over 2 Hours a Day, Q4 2016 | On Device Research
Over two-thirds of Saudi smartphone users online for over two hours a day. That made the mobile a true mass media form and offers marketers the reach and frequency of exposure required to build brand awareness. 27% of smartphone users research products or services to buy on their mobile phone and 77% have purchased a …