Tag: Smartphone Penetration

PPRO has launched its latest addition to the 2018/2019 regional payments and e-commerce reports which focuses on Eastern Europe and the Commonwealth of Independent States (CIS). The report includes the newest facts and figures for 8 high relevance countries in the regions (Bulgaria, Estonia, Kazakhstan, Latvia, Lithuania, Romania, Russia & Ukraine). Download the full report …

By mid of 2018, there were 381 million unique subscribers across the Middle East and North Africa region, accounting for 64% of the population. Despite there is an average of annual subscriber growth of 4% over the last four years, the MENA region remains the second least penetrated region in the world. GSMA Intelligence has …

E-commerce is reshaping the global retail market. Today, e-commerce across multiple categories like Fashion, Electronics, FMCG and others account for about US$2.8 trillion, some 10% of the global retail market. But what the current drivers of FMCG e-commerce and what the e-commerce market look like by 2022. Nielsen has launched this study that analyzed the …

Europe is the most highly penetrated mobile region in the world. As of year-end 2017, 85% of the European population – 465 million people – subscribed to mobile services just above North America and CIS. The total addressable market for the region’s mobile operators is approaching saturation point, with the largest mobile markets – France …

Social media use is booming and has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. In Australia, 88% of Australian intern users have a social media profile. 62% of them use social media sites daily with 34% checking in more than five times a day. Be in the know …

E-commerce is growing year-over-year with a rate of 16% in Europe, while in the markets covered by this report, the average is 33% a year. So, in this report, PPRO studied 13 of the highest-growth markets in terms of the recent economic performance, the state of the online marketplace, the drivers for e-commerce growth, and …

Needless to say that being active on social media is a great way to get your brand out there and attract new customers. If you’re a beginner or plan to start up your business, this guide will teach you the basics of social advertising across different platforms, as well as show you what great social ads …

The Asia Pacific has been the biggest contributor to global subscriber growth in recent years and still has room for growth. However, growth has reached its peak and has started to taper out. There is a growing need across the region to look beyond mobile adoption and towards migration to faster networks and increased usage …