Researches
The State of the Blocked Web in 2017 | PageFair
Ad-blocking is motivated primarily by user experience issues (page speed, data usage) rather than by consumer ad-aversion, and avoidance is the core issue for most ad-blockers, ad-block usage is now mainstream across all ages, ad-block users prefer standard display ads. The only solution to ad-block is fixing the problems that led people to block ads …
Indicators
Mobile Penetration in MENA Region Totaled 59% in 2016 | GSMA
In the MENA region, mobile penetration totaled 59% in 2016, and it’s expected to hit 62% by 2020. Smartphone adoption also totaled 46% in 2016 and it’s expected to reach 64% by 2020. On the other hand, the mobile ecosystem had contributed an estimated $ 200 billion that represented about 4.1% of the total MENA …