Tag: Smartphone Owners

US smartphone users are motivated to shop in a retail store by several reasons: 53% of  Gen Z  motivated by free guest Wi-Fi than 41% of Millennials. Conversely, 30% of Gen Z versus 40% of Millennials motivated by retail apps which allow them to order products online and pick them up in the store. Only …

The smartphone is considered as the most used device for news in the 4 countries analyzed in Latin Americ. The highest percentages were in Chile (74%), Mexico (70%), and Brazil (65%). While in the selected countries in Asia, TV is the main device for news, especially in South Korea with a rate of 46%. Online news …

Even when shoppers in the US tend to buy from physical stores they also use their smartphones for several purposes. 51% of them use smartphones to compare prices, 43% to browse or look for products, and 42% to look for discounts or offers.

The total number of mobile broadband subscriptions reached around 4.6 billion in the first quarter of 2017. Mobile broadband subscriptions make up between 50% and 85% of all mobile subscriptions in 5 out of 6 regions. Asia Pacific holds the highest number followed by the Middle East and Africa. It worth to mention that, mobile …

Mobile gaming becomes now a key driver of growth for the gaming industry thanks to the rapid growth of mobile and smartphone devices during the last decade which led to huge investments in the gaming industry. Read the points below to gain knowledge about the impact of this industry: Indicators: 62% of smartphone owners install …

Depending on the mobile apps function and the target audience, certain features and capabilities will be more important than others. Globally, security holds the top features and functions departments look for in an enterprise mobile app with a rate of 48%, followed by integration with other business systems (41%), and ease of update and publish …

Smartphone owners using Truecaller in the MENA region have made or received more than 41.6 million calls to or from an e-commerce company from October 1st to December 31st, 2016. Most of these calls are being made to and from 4 main companies which are Souq (60%), Edfa3ly (16%), OLX (15%) & then Jumia (6%). …

Ad-blocking is a trend on the rise, with research showing that a third of internet users around the world are now blocking ads on their desktops. Take a closer look at the attitudes of US internet users towards ad-blocking & online advertising today: 1 in 2 smartphone owners in the USA state that they would prefer to block …