Researches
Changing Channels: Building a Smarter Streaming TV Strategy | WPROMOTE
Imagine it’s a Friday night, seeking entertainment. Rather than traditional channels, you’re likely exploring streaming services. TV dynamics are evolving, with more households embracing streaming over linear. For marketers, OTT presents a pivotal advertising avenue, but not without challenges. Understanding the shifting streaming landscape and consumer behavior is crucial. It’s not just about frequency and …
News
YouTube Adds Connected TV Data to YouTube Analytics, New Insight on Returning Viewers
YouTube is looking to lean further into TV screen viewing with new data in YouTube Analytics that will detail how many of your viewers are seeing your content on their larger screens. In light of Connected TV, and as explained by YouTube, ‘living room impressions’ will start to appear in YouTube Analytics from this week: …
Indicators
One-third of Disney+ Subscribers Think the Streaming Service Is Better Than Expected
It is reported that the current COVID-19 pandemic is heavily influencing TV and streaming consumption patterns in 2020. Also, in some cases, streaming does come with ads, so it is not all bad news for the TV advertising market. Without further ado, let’s go through these traditional TV and streaming insights in 2020. The TV …
News
Samsung Announces New Partnership with TikTok in Order to Bring TikTok Videos to Your Home TV
Most people are now aware that it can be easy to start scrolling through TikTok on your phone late at night and then end up squinting at your device screen. TikTok’s algorithm-matching is very good at keeping you glued to the app, which can make for compulsive, small-screen viewing – however, what if TikTok was …
Agency
Affle Enterprise
Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions, and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle’s Consumer platform is used by online & offline companies for …
Researches
GWI Device: Latest Trends, Q1 2017 | GlobalWebIndex
The great technological development that has recently occurred has affected the preferences of the devices used by internet users. Find out the latest trends for smartphones, tablets, smart TVs, and wearables: 91% of all internet users globally are using smartphones, but North Americans and Europeans are still more likely to have a PC/laptop. PCs & …