Tag: Smart Speakers

Innovations in digital marketing move at the speed of light. This makes keeping up with the latest developments a nightmare. The consumers’ use of voice services is on the rise and the proliferation of voice-activated technology is giving new life to audio-based ads, according to a recent study conducted by Adobe. The study uncovered new …

Have you heard of the famous saying, “Change is the only constant”? This is perhaps something that is in sync with the concept of marketing and communication. The global marketing industry is ever-changing, with significant advancements and smart technologies such as chatbots and smart speakers making their presence felt with each passing day. From video …