Researches
Holiday Shopping Survey 2018: Asia Pacific | AdColony
Holiday shopping season is a highly tracked time full of analytics, statistics, behaviors, and trends. AdColony has conducted a new survey investigates the shopping behavior and preferences of consumers across the Asia Pacific region during the 2018 shopping season. The study dug deeper on how mobile device plays a vital role in the buying journey. …
Researches
How Millennials of Asia Will Shape Tomorrow’s Payments Landscape, 2017 | VocaLink & Ipsos
Millennials of Asia are “digital natives”. They have hit the peak of Asia economic productivity and they also have the greatest purchasing power. Read the main points about attitudes and behaviors of Millennials of Asia -mainly in Singapore, Malaysia & Thailand: Mobile Brands Used by Millennials: Apple’s iPhone is the leader in both Singapore and Thailand, …
Researches
State of the Internet, Q1 2017 | Akamai
Globally, more than 70% of the countries/regions surveyed saw a quarter-over-quarter increase in unique IPv4 address counts in Q1 2017, up from approximately 50% in the previous quarter. 37 countries/regions saw IPv4 address counts grow 10% or more, while another 12 saw counts decline 10% or more as compared with the previous quarter. Read a …
Researches
The State of Performance Marketing 2017 | AdRoll
Marketing Industry professionals have intensified their interest in marketing measurement, in order to better evaluate their efforts and optimize their decision-making process and coordinate various channels and technologies in unison to achieve their goals, While the majority of marketers currently rely on first- or last-click models. The below rates via respondents performance of over 1,300 …