Researches
The State of The Industry: Consumer Trust Report, 2019 | ExpertVoice
The portrait of trust in institutions gives brands a reason to be uneasy, commerce is increasingly digital and if consumers don’t have confidence in the accuracy of online information regarding a brand or its products, they’re less likely to purchase. Reading online reviews is prior for consumers to make purchases, both brands and consumers have …
Researches
Omnishopper 2017: The Rise of the Networked Shopper | Mastercard
Mastercard surveyed more than 12,000 consumers in 11 markets including the UAE, US, Poland, China, Brazil, Indonesia, Hong Kong, France, Germany, Australia and the UK. The findings showed that the technology and shopping options that are changing retail economics are being embraced by omnishoppers who are more likely to adopt new technologies. Find out more …