News
Facebook Is Testing New Shopping Ads Features for Facebook and Instagram
Facebook announced that it’s testing two shopping ads format features to support direct sales for marketers while helping to eliminate an estimated $213 billion lost to friction during online checkouts, Marketing Land reported. The first feature, currently in testing, is a new native checkout feature for dynamic ads, making it possible for users to discover …
Guides
How Brands Find, Reach and Win Consumers | Bazaarvoice
For most consumers, the typical path to purchase has become increasingly complex as they are immersed in several products choices, endless information and plenty of advertising. Consumer’s attention is divided across a multitude of shopping channels and devices. In turn, it’s more difficult than ever for brands striving to stand out in a noisy marketplace. …
Indicators
Only 22% of Gen Z Shoppers in UK Mostly Prefer Purchasing Online, Jan 2017 | Criteo
In the UK, Generation Z (<19 years old) loves in-store shopping than online. 67% of them reported that they prefer to purchase in-stores most of the time, compared to only 22% who favor online purchasing. There’s also a rate of 13% goes to the preference of mobile apps in shopping among Gen Z.