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This year’s core holiday shopping season is six days shorter than last year’s. The compressed shopping period means that as a brand, you’ll have less time to capture the vast amount of consumer demand and less time to make an impact on customers. That makes it even more important for your creative and campaigns to …
Smart advertisers are holding planning conversations earlier, long before summer ends, with the goal of capturing consumers who are already researching their holiday purchases. By anticipating your customers’ needs and creating brand and product awareness before demand increases, you’ll ensure that they know your brand when peak sales season hits. Capitalizing on the shorter holiday …
Pinterest has introduced “Pinterest Shop”, a new dashboard meant to celebrate Small Business Saturday this week, an annual occasion that urges people to support local businesses during the holiday rush. Moreover, because the holiday shopping season is approaching. This will enable it to show the products and profiles of small businesses in style. The shop’s …
Pinterest announced on Monday it would soon be releasing Shop the Look ads in a new collections format for mobile. The ads will roll out in the U.S. over the coming months. The company is also redesigning the layout for Business Profiles on its platform and extending its Catalogs and Shopping Ads to more countries. …
Pinterest is adding two new features meant to enhance the shopping experience of users. Moreover, the new features will allow direct-to-consumer sales on the platform. Personalized Shopping Hubs: The new features offer personalized shopping hubs at the top of users’ home feeds. Purchase ideas based on individual consumer shopping history show by both style …
Shoppers in the US become more active across mobile devices, and they’re buying more on-the-go. Mobile apps play a vital role here, with 70% of mobile sales for retailers who invest in both mobile web and shopping apps goes for mobile apps. Read the below points and find out more insights into the mobile shopping …
Customers care more about your knowledge than they do about your products. That’s why marketers should pay more attention to the importance of transparency content to consumers. Transparency is more than a list of ingredients and materials, it’s about the source of ingredients, the manufacturing, handling and shipping of the product; and the sustainability, charitable and …