Needless to say that any effective digital marketing campaign begins with setting the proper digital marketing plan which starts, in turn, with a clear digital marketing objective. The digital marketing objective you decide on for your digital marketing campaign should be SMART (Specific, Measurable, Attainable, Relevant, and Timely). You need to think first about how …
Digital marketers have long understood the importance of creating outstanding content. The adage “Content is king” continues to resonate with copywriters and content creators in today’s competitive online landscape. Aspiring to produce valuable content that drives web traffic demands striking a delicate balance between quality and search engine optimization (SEO). While this may seem challenging, …
What are backlinks? how to build backlinks? and so many more questions that might be running through your mind. Well, we’re here to answer all of your questions. Starting with what are backlinks, are links from one page on one website to another. For example, if someone links to your website, then you have a …
Search engine optimization (SEO) is an important tool for content marketers. It helps them to generate more organic traffic to their websites and increase visibility in search engine result pages. By utilizing SEO techniques, content marketers can create content that will reach a wider audience, attract more potential customers, and drive better conversions. To help …
Compressing images is an easy task these days. There are tons of web-based tools, applications, and software programs that provide users the chance to compress photos to their desired levels. However, not all of them are equally helpful for users. Many photo compression tools directly affect the images’ quality and destroy their beauty. Some take …
“One dirty fish spoils the whole pond”… This phrase is so apt for SEO as you might be doing all of the right things to improve rankings but a single small mistake can hold you back. But don’t fret! Just select the right SEO tool and know exactly where you are lacking and what you …
Schema markup enables search engines to pick structured details from your website and create compelling rich results that grab users’ attention. Through schema, you can boost your online visibility, enhance brand recognition, and stand out from your competitors. According to Google IO 2017, pages displayed as rich results get a 20%-82% higher click-through rate than …
When creating content it is highly important to know what attracts the audience and what will bring high engagement rates. It is a fact that over 70% of ALL web traffic now comes from video, so you better consider this when creating content. This Youtube SEO CheatSheet will provide you with tricks to help you …