Tag: SEO Strategy

Optimizing websites without first understanding how search engines work is akin to publishing your great novel without first learning how to write. Certainly, a thousand monkeys at typewriters will eventually create something useful, but it’s a lot easier if you know the core elements of a task beforehand. So we must understand how search engines …

Your digital marketing strategy is made up of many different tasks and disciplines; arguably the most important is ensuring that you are visible in the SERPs (search engine results pages) for your target keywords and phrases. Google is still the most popular search vehicle and as it becomes more sophisticated in terms of delivering hyper-personalized …

Because “baby names” accounts for such a large slice of BabyCenter‘s traffic—about 11 of its top 20 paid search keyphrases are related to that phrase—and because the annual baby-name list would be released in December, Senior Marketing Manager Heather Wajer and her team spent the early fall of last year looking at landing page conversions …

There are many SEO & digital marketing agencies out there who aren’t shy about promising you the world before delivering absolutely no value. “You said you wanted to double your organic traffic, you didn’t say it had to be from people actually interested in buying your product!” An experienced agency knows that SEO success facilitates …

If your business is to survive — let alone thrive — in the digital world of today, it needs to have a strong and professional online presence. To build this sort of reputation for your company on the web, it’s imperative that you put all of the advice laid out below into practice. Here are …

Search Engine Optimization (SEO) has been a major focus among business owners and marketers for many years. It can broadly be described as the process of making your website appear higher in search engine results. However, it involves more than simply posting content with keywords and links to your site. Having an effective SEO strategy …