Tag: SEO Metrics

Needless to say that any effective digital marketing campaign begins with setting the proper digital marketing plan which starts, in turn, with a clear digital marketing objective. The digital marketing objective you decide on for your digital marketing campaign should be SMART (Specific, Measurable, Attainable, Relevant, and Timely). You need to think first about how …

“One dirty fish spoils the whole pond”… This phrase is so apt for SEO as you might be doing all of the right things to improve rankings but a single small mistake can hold you back. But don’t fret! Just select the right SEO tool and know exactly where you are lacking and what you …

Optimizing websites without first understanding how search engines work is akin to publishing your great novel without first learning how to write. Certainly, a thousand monkeys at typewriters will eventually create something useful, but it’s a lot easier if you know the core elements of a task beforehand. So we must understand how search engines …

Because “baby names” accounts for such a large slice of BabyCenter‘s traffic—about 11 of its top 20 paid search keyphrases are related to that phrase—and because the annual baby-name list would be released in December, Senior Marketing Manager Heather Wajer and her team spent the early fall of last year looking at landing page conversions …

There are many SEO & digital marketing agencies out there who aren’t shy about promising you the world before delivering absolutely no value. “You said you wanted to double your organic traffic, you didn’t say it had to be from people actually interested in buying your product!” An experienced agency knows that SEO success facilitates …

Globalization has been accelerated by the boom of the internet, with the rise of China’s economy, the 700 million internet users in the forbidden country shall not be neglected by any international brand who wants to achieve global success and enjoy their buying power. Baidu is a very different search engine when compared with Google …

SEO is known to be a challenge, and in many cases, a very complicated one. What kind of SEO Strategy do you need? How to measure if it’s working? What is the number of factors affecting the ranking and determining your organic search results? Ten? One hundred? One thousand? It’s easy to find answers to …

Search Engine Optimization encompasses many different tactics that can be difficult for the non-users of search engine optimization companies to implement. Search engine optimization (SEO) refers to techniques that help your website rank higher in the organic search results, thus making your website more visible to the Internet users who are looking for your services …