Tag: Segmentation

43% of US smartphone owners use only four to six apps on an average day, although the average person has 55 apps installed on their person’s device, and 72% of smartphone owners deleted an app because they rarely used it. So marketers need to track and monitor users in-app behavior, then take action, based on …

Calls-to-action (CTAs) connect two of the most critical pieces in the lead generation process: incoming traffic and opportunities for converting these new visits into leads. So, if you need to optimize your marketing efforts for maximum conversions, you need to make call-to-action improvements. Here are some selected examples of effective call-to-action: 1- Calls-to-Action Using Contrasting …

For modern marketers, trying to get the most marketing automation systems can be like trying to plan the best amusement park visit. Interactive content is a powerful tool for marketing automation systems. With it, you create highly engaging forms of content that improve conversion rates, collect better prospect data, and increase lead velocity, all while …

What is interactive content? Interactive content is anything that requires the participants’ active engagement—more than simply reading or watching the content. In return for that engagement, participants receive real-time, hyper-relevant results they really care about. Interactive content is a powerful tool for generation marketers. It was one of the major priorities for marketers. Recognizes trends …