Guides
Types of Digital Ads: PPC Search, Display, and Social | Adobe Experience Cloud
PAY-PER-CLICK (PPC) SEARCH ADS With pay-per-click (PPC) search ads, your ad appears as a “sponsored result” at the top or side of search engine results, and you pay for each click it receives. PPC ads can be customized to show when specific search terms are used, allowing for highly targeted advertising. For many businesses, PPC …
Guides
The Ultimate Guide for Social Media Professionals, 2019 | SEMRush
Social media marketing is one of the most effective ways to connect with the targeted audience, businesses and brands can use these platforms to offer effective touchpoints for users at all stages of the digital sales funnel. Many social media accounts of businesses and brands lack any semblance of a strategy, which is a critical …
Researches
Digital Marketing in Q3 2016 | Merkle
Merkle releases the latest trends happening in global digital marketing. its report takes a detailed look for Q3 of 2016 performance across digital channels including paid search, SEO, product ads, CSEs, programmatic and social media. The Merkle report also provides insight for the majority of the digital trends, including a share of traffic for search …