Internet advertising has been the fastest-growing advertising channel in recent years with paid search ads comprising the bulk of this revenue. Pay-per-click advertising is one of the best marketing investments you can make. Not only are both Bing and Google Ads PPC ads a relatively cheap cost per click compared to other marketing avenues, but …
SEO is an essential part of any website owner or digital marketer’s work. There’s a lot of details about how to rank higher in search engines. You may be wondering why your website needs to rank high. This is the data age, and customers conduct online research before ordering any product/service. And for sure, if …
Tracking organic sessions is one of the most powerful indicators of search engine optimization performance. A month-over-month increase in visitors through search engines shows that the rankings are improving by tracking and measuring it if it is the rankings are the same so improving it is easy as people say in search engine optimization, measurement is …
Nowadays marketers need to produce a constant flow of new content (videos, ebooks, and webinars) for blog posts and social media updates. This content serves them in many ways. It improves their search engine rankings, drives traffic to their websites and helps to nurture existing leads. But it can’t be just any content. It has …