Tag: Search Engine Marketing

Search Engine Optimization encompasses many different tactics that can be difficult for the non-users of search engine optimization companies to implement. Search engine optimization (SEO) refers to techniques that help your website rank higher in the organic search results, thus making your website more visible to the Internet users who are looking for your services …

Internet advertising has been the fastest-growing advertising channel in recent years with paid search ads comprising the bulk of this revenue. Pay-per-click advertising is one of the best marketing investments you can make. Not only are both Bing and Google Ads PPC ads a relatively cheap cost per click compared to other marketing avenues, but …

Every business is interested in increasing their marketing effectiveness by implementing the most effective marketing tactics and strategies. The most effective marketing strategies are those that are targeted toward a specific audience, focused on key benefits based on the audience’s point of view and interests, and delivered at an appropriate time, social media marketing and …

Consumer behavior has changed. Modern customers want to deal with companies that help and teach them before selling is even discussed. Marketing has made the shift, in turn, from PUSH to PULL. That’s the concept of inbound marketing. What Is Inbound Marketing? Inbound marketing is a marketing strategy that is designed to earn prospects and …

An Annual survey with a participation of 2,562 B2B marketers from across North America shows that social promotion is the most paid methods used to promote content with a rate of 84%, followed by search engine marketing with a rate of 67%. Only 8% of B2B marketers said they don’t use any paid methods for …