Tag: ROI

Google Analytics still the core tool used to measure the ROI – return on investments- in the digital health care sector although there was a decrease than 2015. It grabbed a rate of 77%, a -9% decreasing rate comparing to the previous year. While the HootSuite ranked at the next with a rate of 41%, …

Influencers are people with a large base of online followers and have established credibility over time. They use their share of voice to endorse, support, or decry products/services. Often, they affect the opinions and actions of their audiences. Influencers have become more prevalent, and more affecting on consumers decisions as 95% of consumers trust recommendations from …

Email marketing is growing and evolving. From the beginning of 2016, marketing strategy became one of the highest returns on investment (ROI), as 70% of digital marketers see email as the top medium for ROI. Besides that, there are over 215.3 billion emails are sent and received per day. 4% of sent emails are spam and 22% of …

The last decade has seen an explosion in delivering and managing healthcare. Many innovations have been made possible due to the breakthrough in the field of software sciences and other technologies. Find out more about the state of digital marketing in healthcare in 2017: Websites were the top digital marketing method used at the hospitals’ …

Marketing at many product companies is divided into brand & trade. “Brand Marketing” is all about telling the story of the product and building awareness & demand. “Trade marketing” focuses on sealing the deal with shoppers depending on many ways. Get a better understanding of how marketers are adapting trade tactics & budgeting in an …

World-class chefs can only make their masterpieces when they start with the best ingredients, the same goes for your marketing. Technology allows companies to access millions of potential leads, but successful companies know that the quality of leads that matters, not the quantity. Automation can help to make that distinction as marketing automation stands apart as a …

Content has a direct relationship with decision making because it benefits the end user by providing the information they need to make a purchasing decision. Via the below tips you will learn how to make the right processes & tools to gather analytics, implement scoring, prove ROI, and create accurate reports on your content marketing …

Measuring ROI is a primary challenge for 57% of marketers, but only 12% of companies were able to track the effectiveness of their social media efforts against revenues. Here are 5 steps which enable marketers to achieve ROI from social media: Be social where shoppers are buying: as 74% of shoppers rely on social networks …