Tag: ROI

Twitter is now touting itself as a platform for effective direct response advertising. It represents a powerful opportunity to drive real revenue growth at scale. This guide features pro tips, essential insights, and creative best practices to drive more revenue from Twitter than ever before. A Glimpse at the Pro Tips for Twitter Ads: Focus …

As retailers want to deliver optimal business results, they must balance customer acquisition and retention. For the first time, Retail TouchPoints has conducted a survey on 100 retail executives in order to provide insights and analysis about the most popular tools retailers are using both to attract and retain customers, and the methods they use …

Almost three-quarters of businesses worldwide depend on inbound marketing as a primary marketing approach in 2018, with 71% of surveyed marketers consider their organization’s marketing strategy is effective. Review some of the myriads insights revealed in the “State of Inbound 2018 Report” launched by HubSpot. The State of Inbound Marketing in 2018 Converting contacts/leads to …

Boosting sales still the key catalyst behind using social media for both small, medium and large businesses. In Australia, social media presence in the business sector has reached the highest level recorded. 51% of the small and 58% of medium businesses have a social media presence, the proportion reached 85% for the large businesses. Among …

Jack Dorsey, Twitter’s CEO has announced the second quarter 2018 earnings results reporting that the second quarter results reflect the work they’re doing to ensure more people get value from Twitter every day. Twitter’s total revenue reached $711 million in Q2, an increase of 24% year-over-year. This solid growth reflects continued sales momentum with advertisers …

The modern B2B marketer is changing the way they work to generate new business and deliver ROI.  They’re constantly testing and learning which channels work for them using a data-driven multi-touch approach when planning their marketing strategies. They’re also leveraging emerging technologies such as artificial intelligence and personalization. Find out the main insights sheds the …

2016 was a turning point for B2B’s use of programmatic technologies. Today, B2B marketers have a clear understanding of the benefits of automated ad-buying to making it an integral part of their marketing toolkit. They recognized that there was more to programmatic than simply retargeting. It could be used to build demand for B2B products …

Email marketing is one of the most effective ways to reach and engage your audience. It offers a higher ROI than other less direct channels. It’s widely used as an efficient and cost-effective method for new customer acquisition. So, building a subscriber list is fundamental to email marketing. In the same context, the subscription process …