Tag: ROI

It’s not only the strong who survive the jungle but the well-prepared as well! The 9th edition of Australia’s most comprehensive report on B2B Marketing details the paths to follow – and avoid – this year. Keen to learn how? Well, the 2019 research report explores the B2B marketing practice in Australia, intentions and directions …

Marketing objectives are goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame. In other words, marketing objectives are the marketing strategy set in order to achieve the overall organizational objectives. When setting objectives, it is very important to ensure that they are specific, measurable, achievable, realistic …

Consumer insight has always been central to effective brand positioning and marketing strategy. Today, it’s taking on a whole new role. What are consumer insights? It’s a real truth about a customer reveals something about consumer behaviors and perceptions, underpinning a successful marketing campaign; helping a brand to create the right message for the right …

Imagine this – you’re sitting at your desk minding your own business when the CEO comes and asks you what seems to be an innocent question: “How do we know if our marketing automation campaign is working?” That sounds simple. After all, if people are clicking through on the links in the campaign, it’s working, …

The key to any successful marketing strategy is to measure the results of a campaign to identify trends and improve ROI. It is important to start by setting measurable goals that hold teams accountable for meeting objectives and understanding the significance behind the data by creating a process structure that carefully monitors data, brands can …

Finally, Octane unveiled its 9th edition of Annual Digital Marketing Research Report 2019 – the most extensive research on Digital Marketing India. This report provides the latest digital marketing trends and forecasts which enables marketers to make well-informed decisions and leverage the blooming Digital India marketing playfield. Don’t’ Miss the Chance. Hone your marketing skills with …

Using content marketing in organizations is booming year over year, with 91% of organizations already use content marketing to market products, services, or support to prospects or existing customers. However, only 12% of those organizations believed they were extremely or very successful in their content marketing efforts. What about you? Do you find content marketing effective? This …

Marketers are competing to learn how to use technology to scale and measure their tactics and campaigns, to beat their competitors, understand their customers and boost sales. This free whitepaper written by Jeff Bullas covers the main 15 reasons why businesses need automation to innovate, get noticed, and get the best possible return on investment …