Tag: ROI

The old philosophy of digital marketing is a lot like fishing on a boat with a net. For example, you may be using social media marketing campaigns, direct emails, content marketing, SEO, etc. These can be great at catching plenty of fish. The problem is, that you’re going to catch all manner of fish, and …

Needless to say, content marketing has proven to be the most appealing marketing strategy for online businesses due to its effectiveness. However, it can feel a lot like shouting into a void and hoping for an echo. It’s a serious issue and it’s only getting worse. So, it’s time for Content Intelligence. It offers content …

One of the biggest challenges for any digital marketer is simply getting your manager, or your director, or whoever controls the budget, on board with your idea. Marketers work hard to make an impact on so many different metrics. Website visits, conversion rates, generated leads per channel, blog post shares, engagement on social media platforms, …

Marketing analytics earns the greatest share of the marketing budget accounted for 9.2%, according to Gartner. Marketing analytics spending is forecasted to increase over the next three years to reach 11.3% after 6.6% in 2019, according to a recent CMO Survey from Deloitte and Duke University’s Fuqua School of Business. On the plus side, using …

How do we plan and execute, measure and analyze our digital marketing campaigns? That’s an impossible question to answer with a single solution. Creating your marketing strategy is your first challenge. Your second is drawing up your marketing plan. This eBook will show you how to determine your goals, find your voice, target demographics, analyze …

Welcome back to the second part of the “Track Like a Hawk” series. We’re gonna start this part with this situation… Imagine you’re sitting at your desk working on your own digital marketing campaign when the CEO passes and asks you what seems to be an innocent question: “How do we know if our digital …

We believe that any effective digital marketing campaign starts with setting the right digital marketing plan which starts in turn with digital marketing objectives. The objectives you decide on for your digital marketing campaign should te SMART (Specific, Measurable, Attainable, Relevant and Timely). When defining your digital marketing objectives, you need to think first about …

Every minute is valuable when running a business. With limited hours in the day and a growing to-do list to tackle, it’s crucial to find ways to boost your team’s productivity while completing tasks to the highest standard. By introducing a few new technologies and tools into your operations, you could potentially improve your internal …