Tag: ROI

Influencer marketing is now performed by 86% of marketers and delivers ROI as much as 11x that of other digital media. Nearly three-quarters of consumers use social media to make purchasing decisions. And 92% of consumers trust recommendations from friends, family, and influencers. So, if you aren’t leveraging social media influencers to spread brand awareness …

We’re in the midst of a digital revolution. It seems like almost every day there’s something new coming out, and every once in a while, that something makes an especially big splash. This affects practically every industry, and that’s true for marketing, too. Outbound marketing is out while inbound marketing is in. Direct mails have …

Sales enablement isn’t just about sales – it’s about aligning the relationship between sales and marketing for coordinated efforts and collaborative success. Sales enablement is the process of providing the sales organization with the information, tools, and content that help salespeople sell more effectively. Great marketing makes the sales job more efficient and more predictable. …

Measuring the success of your ads is an important part of improving your paid search campaigns. However, not all metrics are created equal. If you want to get the most out of your ad spend, you need to focus on tracking the right metrics that help you understand how your ad dollars are being put …

In today’s digital world, there is a common challenge for advertisers across almost all industries: how to know which marketing activities are actually driving profit and which are wasting spend. Being a marketer, have you ever asked yourself if you are using marketing mix models and vendors in the right way? According to Nielsen, there …

Do you know that marketing automation campaigns leads to higher conversion rates than traditional email marketing campaigns? According to 60 Second Marketer, marketing automation campaigns have 200% conversion rates higher than traditional email marketing campaigns.  77% of the companies that use marketing automation noticed a robust increase in revenue and marketing/sales effectiveness. Moreover, a highly targeted …

People sometimes overlook the fact that the LinkedIn Marketing team operates like any other B2B marketing team. But the difference is that LinkedIn marketing insiders know more than anybody about successful marketing on LinkedIn. And for sure you want the same insider knowledge that helps top marketers drive the best possible results on LinkedIn. Read …

While B2B digital marketers are increasingly acknowledging the importance of brand awareness as a goal for digital campaigns, conversions remain the most used metric by marketers to judge the performance of their efforts. Traffic, ROI, and lead volume (both marketing-qualified leads and sales-qualified leads) each constitute an important KPI. Falling costs associated with more efficient …