Tag: ROI

Content is highly important to marketers when they are looking forward to communicating and engaging with their target audience. There are some forms of content such as pictures, written content, and videos. Video marketing is beneficial and effective for the consumer, not only that but it also provides marketers a shareable, attractive, and versatile medium …

There are different ways in which you can generate more Instagram ROI when you use it for your marketing purposes. It all depends on the ways in which you want to achieve your goals. Instagram is one of the most productive social media channels that come with valuable assets that help modern marketers. There are …

According to a survey in 2015, marketers were receiving, on average, a staggering $6.50 return for every $1 invested. The best respondents were receiving an influencer marketing ROI of $20 or more, the other 70% of the respondents had an ROI of $2 or better. The conclusion of this survey is that the respondents considered …

One of the oft-cited problems with digital marketing is that it’s famously hard to measure your marketing campaign success rates. You may be able to collect data on which consumers click on your advertisements, and what traffic feeds through to your website at what time, but you’re often unable to pin success on certain measures …

ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …

For many people, social media platforms are an integral part of their day to day lives. For businesses, social media is the most important arena for their marketing to land. If you want to ensure that you are earning the maximum ROI on your social media marketing campaigns, here’s what you need to do. Identify …

ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …

Email marketing is one of the most ubiquitous—and oldest—forms of digital marketing, poised to grow to over 3 billion dollars this year, up from 2 billion in 2014.  Email marketing remains popular after over two decades of usage because it’s effective. It has a median ROI of 122%, more than four times higher than other …