Researches
European Video Ad Format Landscape, April 2017 | IAB Europe
There are three dominant formats across all devices in the European video advertising market. These formats dominate in terms of current usage, trends and ROI across the industry with little variation between advertisers, agencies, and publishers. The following points produce a glance at the European video Ads formats in 2017: There are 3 dominant formats …
Researches
Digital India 2017: Marketing Trends and Forecast | Octane
An incredible number of internet users in India totaled 300 million users in 2016 and another 200 million Indians set to join by 2017. This enormous number of internet users in India besides the evolution of digital technology provides a fertile environment for marketers. Definitely, there are challenges faced India marketers in strategizing and executing …
Researches
The State of Performance Marketing 2017 | AdRoll
Marketing Industry professionals have intensified their interest in marketing measurement, in order to better evaluate their efforts and optimize their decision-making process and coordinate various channels and technologies in unison to achieve their goals, While the majority of marketers currently rely on first- or last-click models. The below rates via respondents performance of over 1,300 …
Researches
The 2016 State of Social Business | Altimeter
The practice of social business is evolving so quickly and into so many existing, mature business functions. Businesses executives from around the globe are allocating more and more investments in social marketing programs and anticipating its positive impacts on the business results: 77% of respondents said they have a strong business case for social media …
Guides
Building Your E-Commerce Measurement Playbook, 2016 | Nielsen
How do you establish the right KPIs for your brand? What are the basic ground rules for making sure your ecommerce metrics are relevant to your company’s situation and goals? In its guide, Nielsen identified ten tips and insights for building a playbook that helps you create an ecommerce strategy—so you can catapult your brand …
Researches
The State of Email Marketing by Industry, 2016 | GetResponse, Smart Insights & Holistic
Email marketing is the act of sending the right message at the right time to the right person, and this is not an easy mission. that’s why 57% of the email marketers surveyed plan to increase their email marketing budget in the future. Find out how each industry rates the effectiveness of various marketing channels …