Tag: ROI

Marketing measurement is the top priority for B2B marketers organizations, but there are major gaps in the current capabilities versus the desired state of where organizations are trying to reach in analyzing marketing. Check the below insights to gain information about the challenges marketers are facing around the marketing measurement and analytics which will leverage in …

Tracking and Measuring your Marketing KPIs can help the marketing planners to know their marketing failures and fix them, validate everything as a marketing professional. The 16 Marketing KPIs You Should Be Measuring – but Probably Aren’t: Sales Growth. Leads. Lifetime Value of a Customer (LTV). Cost of Customer Acquisition (COCA). Sales Team Response Time. …

A compiled list of 50 social media best practices will support marketers by tips for every aspect of social media in business, from listening and engagement to publishing and advertising. Read these 50 tips, think about how you can personalize them for your unique business goals and customers: Listening and Analytics Best Practices: Research where …

The majority of marketers (70%) focus on converting leads into customers and 55% focus on growing traffic to their website. There’s also a strong focus on increasing revenue derived from existing customers with a rate of 45%. Another 39% of marketers focus on proving marketing ROI which has consistently been a challenge for marketers YOY.

5.5% only of the US Marketers evaluate their ROI as extremely positive, while 33.7% think that their ROI is acceptable and 21.5% think that their ROI is not acceptable, besides 39.3% have no idea whether their marketing dollars are doing anything for them. These rates were observed from a survey consisted of 10 questions asked via …

Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. To learn email metrics to power data-driven marketing campaigns, the pivotal metrics used by these three core groups: Email marketers: It’s the email marketer’s job to turn boring blasts into highly personalized …

44% of Indian marketers determined that email marketing was the digital marketing channel that offered the best ROI for each 1 rupee invested in 2016. This was followed closely by Facebook with a rate of 36%, then LinkedIn with a rate of 11%.

Companies in Southeast Asia have been slow to adopt content marketing due to the conflict between instant gratification over ROI and the “slow burn” associated with a content marketing approach and some other reasons. So in 2017, marketers across Southeast Asia will try hard to meet audience expectations in new ways. In addition, they’ll also …