Tag: Reviews

In today’s fast-paced digital world, the importance of online customer reviews cannot be understated for businesses aiming to achieve success. Online reviews have become a vital part of making key decisions for many consumers, with many turning to online reviews to make their purchasing decisions. While customer reviews are not always positive, businesses need to …

Building your credibility is vital for keeping clients engaged with your business. Once you establish it, your customers and clients will continue to respect and use your products and services. Being a trustworthy source for your customers is one of the best marketing strategies you can apply to your business. People tend to share their …

Influencer marketing has evolved from a simple yet effective marketing strategy into a multi-billion-dollar industry, thanks to the consumers’ increasing demand for ad transparency and authenticity. The power that influencers have to affect the modern consumer’s spending habits is backed by numbers. Research shows that 49% of consumers turn to influencers’ reviews and recommendations before …

The portrait of trust in institutions gives brands a reason to be uneasy, commerce is increasingly digital and if consumers don’t have confidence in the accuracy of online information regarding a brand or its products, they’re less likely to purchase. Reading online reviews is prior for consumers to make purchases, both brands and consumers have …

Every day, customers’ ratings and reviews determine your position for customers and search engines. If you aren’t paying attention to this important source of customer feedback, you could be leaving revenue on the table. Many studies show that consumers now trust information from other consumers more than any other source of information, including family members …

Online shoppers in Canada are purchasing from international retailers and are using marketplaces. They’re more likely to be store friendly as they continue to find value in shopping at physical stores. Be in the know of the latest insights into the online shoppers’ behaviors and preferences in Canada: An Overview of Online Shopping in Canada …

Although the price importance has down by more than 12.8% YOY, it still the top factor influencing purchase decisions. By contrast, the importance of the shopping experience doubled, and the variety and speed of fulfillment options as deciding factors grew by 1.3x and 3x, respectively. Shipping has also a critical effect on consumers, with 40% …

Digital content becomes an integral part of our lives. The four million search inquiries we send to Google every minute reflect our insatiable hunger for answers and ideas. We don’t pick a restaurant, or make a purchase, without consulting the reviews and recommendations of peers and experts. The net effect of these trends means that …