Indicators
The Top Sources of Discovering Retailers by Retail Shoppers, 2019
In a crowded marketplace, generating awareness among consumers can be difficult for retailers, especially those newer to the industry. The first way a consumer hears about a new retailer is through friends and family. Word-of-mouth recommendations are crucial in building initial trust and credibility. While more and more retailers adopt multi-channel presence to communicate with …
Indicators
Top Three Challenges of Implementing Personalization Strategies and Tactics, 2019
Personalization is the new trend in retail, with companies having invested heavily in customer loyalty schemes and targeted sales offers. For some years now, retailers have been moving away from customer loyalty schemes to gathering data and creating personalized messages based on customers behaviors and advanced algorithms. However, this does not guarantee the tailor-made experience …
Indicators
The Most Implemented Tactics Within The Personalization Strategies, 2019
Digital buyers have many choices and will choose online retailers that make them feel known and valued. For retailers who want to remain relevant, delivering personalized, seamless customer experiences is a must. Retail personalization is a business strategy that seeks to build brand loyalty by presenting compelling experiences to customers based on their likes and wants. …