Tag: Retail Shopping

These brand loyalty insights show that in 22 of the 46 countries we track, the proportion of consumers who say they’d rather shop online than in-store is greater – even in mature markets, like the U.S., UK, Germany, and Italy. With the majority of physical retail stores closed during national and local lockdowns, online shopping …

It is important to increase retail personalization. The main key to attract and maintain customers is to create personalized experiences. Actually, retailers believe that developing this connection between customers and stores is a win-win. Successful retailers will be the ones who combine technology along with a back-to-basics marketing approach that focuses on the customer both …

We all have seen the impact of COVID-19 on almost every industry; it also has an impact on the US economy, as it can be hard to imagine retail going back to normal one day. Putting aside the many brick and mortar retailers watching foot traffic and sales drop to almost zero, the most extreme …

Online retail continues to dominate the growth story, but it is becoming increasingly clear that for many brands retail places remain a key outlet for customers to interact with their omnichannel offer. The product range and availability is a key factor that motivates consumers to buy goods directly from a brand rather than a mainstream …

Effective marketing is necessary to compete in the ever-growing worldwide retail industry sector, marketing strategies for retail businesses need to employ experts that are specifically designed to move companies toward success and growth. When it comes to the content of the messages that resonate with prospective customers, relevancy is the main key. Marketers need to …

In a crowded marketplace, generating awareness among consumers can be difficult for retailers, especially those newer to the industry. The first way a consumer hears about a new retailer is through friends and family. Word-of-mouth recommendations are crucial in building initial trust and credibility. While more and more retailers adopt multi-channel presence to communicate with …

All retailers aim to make loyal shoppers out of new customers. But what attracts consumers to your brand and keeps them coming back until they’re loyal? The sweet spot in retail marketing is finding those moments that shoppers are most open to influence in it. In the age of the digital consumer, finding those moments …

Nowadays, retailers need to offer their consumers the most possible great customer service as well as ensuring a smooth transition between shopping on the Internet and in the store if they want to provide a unique shopping experience and resulting customer retention that ultimately increases their sales. The way that customers shop is changing rapidly …