Researches
Annual Retail Survey, 2019 | KPMG
Online retail continues to dominate the growth story, but it is becoming increasingly clear that for many brands retail places remain a key outlet for customers to interact with their omnichannel offer. The product range and availability is a key factor that motivates consumers to buy goods directly from a brand rather than a mainstream …
Indicators
The Marketing Factors That Drives Consumers to Purchase From a Retailer That They Never Shopped From Before, 2019
Effective marketing is necessary to compete in the ever-growing worldwide retail industry sector, marketing strategies for retail businesses need to employ experts that are specifically designed to move companies toward success and growth. When it comes to the content of the messages that resonate with prospective customers, relevancy is the main key. Marketers need to …
Indicators
The Top Sources of Discovering Retailers by Retail Shoppers, 2019
In a crowded marketplace, generating awareness among consumers can be difficult for retailers, especially those newer to the industry. The first way a consumer hears about a new retailer is through friends and family. Word-of-mouth recommendations are crucial in building initial trust and credibility. While more and more retailers adopt multi-channel presence to communicate with …
Researches
Future of E-Commerce, Q1 2017 | Raconteur
In the past, retailers asked ‘Will my customers visit us online?’ Today, the question is ‘How can I get customers to shop more online with me and not with my competition?’ the facts ensures that the social media is transforming shopping ways to harness the power of automation. Here’s how to grow up your online …