Case Study
Use RLSA and Coordinated Channel Expansion for ROAS Growth | MVMT Case Study
ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …
Researches
The Retail Shopper’s Journey to Loyalty, 2019 | Yes Marketing
All retailers aim to make loyal shoppers out of new customers. But what attracts consumers to your brand and keeps them coming back until they’re loyal? The sweet spot in retail marketing is finding those moments that shoppers are most open to influence in it. In the age of the digital consumer, finding those moments …
Indicators
Top Three Challenges of Implementing Personalization Strategies and Tactics, 2019
Personalization is the new trend in retail, with companies having invested heavily in customer loyalty schemes and targeted sales offers. For some years now, retailers have been moving away from customer loyalty schemes to gathering data and creating personalized messages based on customers behaviors and advanced algorithms. However, this does not guarantee the tailor-made experience …
Indicators
2.5% Growth of Total US Retail Sales Online Via Mobile in 2016 | Mobify
In 2016 total US retail sales growth increased by 3%, while total US retail online sales increased by 2.5%. By 2019 the majority of the increase in retail sales will consistently come from online.