Tag: Retail and Consumer Goods

Introduction The more things change, the more consumers engage Consumers’ appetite for content remains insatiable, even as the social media landscape grows increasingly complex. By the end of 2023, 38% of social media users are expected to increase their platform usage in 2024— and all indications show that this prediction is right on target. Compared …

There are many countries that have been struggling with the impact of COVID-19 in many aspects such as health, social, and economy. As we can see the world has changed in a blink of an eye, however, this report talks about Canadian shopping behavior and spending habits in light of the COVID-19 pandemic, and the …

According to the COVID-19 insights and based on an article published by Endcaps & Insights in late March, about the changing shopper behavior after the COVID-19 outbreak. This survey was based in the US and on 1,509 shoppers. According to the article “People are working differently, playing differently, communicating differently, and, yes, shopping differently,” “So, …

Online retail continues to dominate the growth story, but it is becoming increasingly clear that for many brands retail places remain a key outlet for customers to interact with their omnichannel offer. The product range and availability is a key factor that motivates consumers to buy goods directly from a brand rather than a mainstream …

Organic search is more cost-effective in the long run. However, the right tweaking and optimization of your campaigns, keywords and landing pages, paid search can become very cost-effective as well. With an effective search strategy, your brand can dominate both paid and organic search results, resulting in increased targeted traffic for your search marketing efforts …