Tag: Referrals

In a crowded marketplace, generating awareness among consumers can be difficult for retailers, especially those newer to the industry. The first way a consumer hears about a new retailer is through friends and family. Word-of-mouth recommendations are crucial in building initial trust and credibility. While more and more retailers adopt multi-channel presence to communicate with …

The number of companies prioritizing digital continues to rise, correlating with the advancement of digital tools that possess greater targeting and data analysis capabilities. B2B companies understand the importance of web presence in the digital age. Meanwhile, B2B marketers are still making large investments in traditional methods, such as event marketing and print advertising. B2B marketers …