Indicators
54% Tend to Spend More Money on Food & Beverages During Ramadan | Effective Measure
Via 2,551 online survey respondents in the MENA region in February-March 2017, 54% of them tend to spend more money on food and beverages during Ramadan, while only a rate of 3% tends to travel during the holy month, also 5% will spend their money on entertainment.
Researches
Ramadan in MENA: The Digital Opportunity for Brands, 2016 | think with Google
According to Google internal data, During Ramadan people watches more YouTube, perform more searches and access the internet via mobile devices more frequently than usual, people have significant free time on their hands. The holy month and presents examples of brands successfully seizing the opportunity before Ramadan, during the holy month and around Eid Al …