Tag: Public Relations Technology

The importance of maintaining a good reputation cannot be overstated in this day and age. This holds true for enterprises of all scales, be it your local mom and pop shop or booming corporations like United Airlines or even Tesla. One public decision or misstep could make or break your entire business, as evidenced by …

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When it comes to communications platforms that are predicted to grow in relevance in the future, pictures tell the story. YouTube and Instagram, whose popularity is based on photographs and videos, are projected to be the big winners in an era of decreasing attention span. Social media use has increased among consumers around the world, …

Technology changes so rapidly that it’s hard to keep up. Every day, a new app, device or platform is piled onto the growing tech stack available to media, marketers, and communicators. Like it or not, future success relies upon the ability to utilize these new tools for analyzing complex data, engaging diverse audiences and measuring …