Indicators
ROI Attribution is The Main Objective of The In-House Programmatic Buying by USA Marketers at a Rate of 47%
Taking programmatic in-house is an increasingly popular option for marketers, programmatic has been a must-have in the advertising industry, offering a quick and typically cost-effective avenue for automated ad buys and placements. While this advertising tactic has been historically handled by media agencies, brands are more and more looking to bring this branch of their overall …