Indicators
Display Ads Are The Most Type of Advertising That B2B Marketers Are Buying It Programmatically at a Rate of 79%, 2019
Programmatic advertising offers automated decision-making process of the media buying by targeting specific audiences and demographics. Programmatic ads are placed using artificial intelligence and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns, and is expanding to traditional TV advertising marketplaces. Programmatic advertising uses impressions as a metric while algorithms look for …
Indicators
Organic Social Media Is The Most Successful Channels for APAC Marketers, 2016 | AdRoll
Marketers use many different channels in order to attract and convert customers at each of these different stages. While certain channels may work best for certain customers, the important thing for marketers to remember is that they should try to extend their reach to as many different customers as possible. This includes running campaigns across multiple channels and …