Tag: Programmatic Buying

Programmatic advertising is supporting B2B marketers in creating better campaigns that reach their target audience more effectively. Programmatic advertising is when companies automate the buying and selling process of ad inventory. The process uses artificial intelligence and real-time bidding for programmatic platforms like mobile, display, video, television and social channel access. These artificial intelligence technologies …

Taking programmatic in-house is an increasingly popular option for marketers, programmatic has been a must-have in the advertising industry, offering a quick and typically cost-effective avenue for automated ad buys and placements. While this advertising tactic has been historically handled by media agencies, brands are more and more looking to bring this branch of their overall …