Tag: Programmatic Advertising

Voice search engine optimization and artificial intelligence are concepts that have witnessed its usefulness just a few years back. These digital marketing trends have been the most innovative trends to date that are employed by most business owners of the current times. These help in keeping businesses highly competitive in the present online landscape. This …

Online advertising is more attractive to consumers because advertisers focus them to match the former’s interests. In addition, the online advertisements can appear simultaneously in a number of variations including a video, sound clip, text and a combination of them. The Internet has become the most powerful tool in advertising nowadays, which makes it much …

Every business is interested in increasing their marketing effectiveness by implementing the most effective marketing tactics and strategies. The most effective marketing strategies are those that are targeted toward a specific audience, focused on key benefits based on the audience’s point of view and interests, and delivered at an appropriate time, social media marketing and …

B2B marketers have become as reliant on data as their consumer counterparts, but as they move to more advanced tactics like account-based marketing (ABM), they are becoming stymied by unclear strategies. In so doing, this gap needs to be bridged to ensure data-driven success. The 2019 B2B Marketing Outlook report, launched by Dun & Bradstreet …

Programmatic advertising is supporting B2B marketers in creating better campaigns that reach their target audience more effectively. Programmatic advertising is when companies automate the buying and selling process of ad inventory. The process uses artificial intelligence and real-time bidding for programmatic platforms like mobile, display, video, television and social channel access. These artificial intelligence technologies …

Taking programmatic in-house is an increasingly popular option for marketers, programmatic has been a must-have in the advertising industry, offering a quick and typically cost-effective avenue for automated ad buys and placements. While this advertising tactic has been historically handled by media agencies, brands are more and more looking to bring this branch of their overall …

Programmatic advertising is the automation of the buying & selling of advertising space among the agents involved, the relationship between the different agents which was previously manual is now conducted automatically by machines this is called “ad-exchanges” it does the job of interconnecting the supply of advertising inventory offered by the publishers with the demand …

Programmatic advertising offers automated decision-making process of the media buying by targeting specific audiences and demographics. Programmatic ads are placed using artificial intelligence and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns, and is expanding to traditional TV advertising marketplaces. Programmatic advertising uses impressions as a metric while algorithms look for …