Researches
The State of The Industry: Consumer Trust Report, 2019 | ExpertVoice
The portrait of trust in institutions gives brands a reason to be uneasy, commerce is increasingly digital and if consumers don’t have confidence in the accuracy of online information regarding a brand or its products, they’re less likely to purchase. Reading online reviews is prior for consumers to make purchases, both brands and consumers have …
Indicators
The Main Factors That Motivates Online Shoppers to Trust a Retailer That They Never Purchased From Before, 2019
One of the major objectives of building brand trust is to achieve sustainable competitive advantage and thereby enhance businesses performance and converting new customers into loyal shoppers. Online shoppers satisfaction is built if the customers have full confidence or trust in the brand. If a brand fails to fulfill promises to their customers they will …
Researches
The Retail Shopper’s Journey to Loyalty, 2019 | Yes Marketing
All retailers aim to make loyal shoppers out of new customers. But what attracts consumers to your brand and keeps them coming back until they’re loyal? The sweet spot in retail marketing is finding those moments that shoppers are most open to influence in it. In the age of the digital consumer, finding those moments …